Tony Stewart looking for new sponsor in 2013

Associated Press Published: September 3, 2012
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HAMPTON, Ga. (AP) — Tony Stewart will have to take care of business with another major sponsor.

Shortly before Stewart started from the pole Sunday night at Atlanta Motor Speedway, Stewart-Haas Racing announced that Office Depot would not return as one of the primary co-sponsors of the No. 14 car next season.

Office Depot shared the role with Mobil 1, which does plan to return in 2013. But Stewart must find additional sponsorship, no easy task in these economic times, even for a three-time Sprint Cup champion.

"SHR is in continued discussions with Office Depot regarding possible future roles the company could have with the team," Stewart-Haas spokesman Mike Arning said.

Mindy Kramer, a spokeswoman for Office Depot, called Stewart "an exceptional ambassador for our brand, and he has gone above and beyond in everything that he has done for our company."

"The decision to significantly curtail our relationship with Stewart-Haas Racing was very difficult and one that we did not take lightly," Kramer said. "However, the changing business landscape warrants a realignment of priorities and resources."

Like many NASCAR teams, Stewart-Haas finds itself in a challenging position to line up financial support. Its second car, the No. 39 driven by Ryan Newman, lost its primary sponsor when the U.S. Army announced this would be its final season in the sport. The team does appear in good shape with Danica Patrick, who is scheduled to move into a full-time Cup ride next year with GoDaddy as its sponsor.

Stewart won his third championship last year in a memorable duel with Carl Edwards, winning the final race of the season at Homestead to take the title on a tiebreaker.

Despite a 22nd-place finish Sunday night, Stewart locked up at least a wild-card spot in the Chase, giving him a shot at his fourth title.

"Being a part of his legendary 2011 championship run was a moment of tremendous pride for everyone at Office Depot," Kramer said. "Regardless of what kind of role we'll have with Tony and SHR, our support for them will not change. The Office Depot family will always be with Smoke, cheering him on to many more championships."

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HARD-LUCK EDWARDS: After another bitter disappointment, Carl Edwards' chances of getting back to the Chase for the championship are just about finishing.

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