Touch of Hollywood to boost Wis. tourism

Published on NewsOK Modified: March 18, 2013 at 2:56 pm •  Published: March 18, 2013

Zucker, a native of Shorewood, said the ad was his first time working with Hays since "Airplane!" He directed his first Wisconsin Tourism ad in 2011.

Hays said he enjoyed his time in Wisconsin filming the ad, loved the cheese curds and now shares Zucker's mania for the Green Bay Packers.

"If the movie business dries up, I could be doing this (commercials) or moving to Wisconsin," he said.

Gov. Scott Walker joined Hays and Zucker to unveil the TV spot Monday during the annual Wisconsin Governor's Conference on Tourism. Walker has proposed increasing funding to promote tourism by 1.4 percent over the next two years, or about $500,000.

Wisconsin Tourism pegged the industry at $16 billion in 2011, up 8 percent from the previous year.

"Wisconsin has got unbelievable attractions," Walker said. "We are proud to show them off."