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Tourism businesses to explore Arkansas promotions

Published on NewsOK Modified: March 1, 2013 at 7:15 pm •  Published: March 1, 2013

Among the topics featured at the conference is how to tailor advertising to specific age groups, "from the young family to the seniors and the millennial generation that's kind of new and has a little money to spend," Crider said.

There will also be a session on how business owners can better manage employees from the millennial generation, which is loosely defined as those born between the mid-1980s and the early 2000s.

"They have some very high expectations from their employers," Crider said.

Arkansas has long worked to attract tourists through promoting its outdoor opportunities, including hiking, rafting, hunting, birding and even digging for treasure at Crater of Diamonds State Park in Murfreesboro. In the coming year, Crider said the state-financed advertising message will blend the outdoors message with arts.

The Arkansas Arts Center in Little Rock is to feature an exhibition titled, "Rembrandt, Van Dyck, Gainsborough: The Treasures of Kenwood House, London," June 7 through Sept. 8. Most of the paintings have never been shown outside of the United Kingdom.

One talk will feature officials from the Arkansas Arts Center, Crystal Bridges and from Garvan Woodland Gardens in Hot Springs.

"The whole idea of this is to show other communities that even if it's on a small scale they can bring the arts into the offerings in their communities and it will help the tourism product," Crider said.