When building a highway through the community, the state of Arizona picked up the name from a local bar and posted a sign declaring the private property "Tusayan." The name remains in a museum and pueblo ruins within Grand Canyon National Park and a ranger district on the Kaibab National Forest.
Changing the town's name to something that incorporates "Grand Canyon" would mean changes in logos, stationary and signage. Bryan said that cost hasn't been estimated yet. The change might also prompt confusion with mail, especially if the national park and what could be "The Town of Grand Canyon, AZ" retain the same zip code.
Bryan said town officials believe it would make good business sense to change the name, but they want to gauge public opinion first.
"It isn't intended to change things just to make a change," he said. "It's intended to improve the business climate and make it that much easier for the visitor to find us."