Toyota has been trying to fix its reputation after a series of massive recalls of 14 million vehicles over several years.
Before that, Toyota had boasted a reputation for pristine quality, centered around its super-lean production methods that empowered workers to hone in on quality control. Toyota executives have acknowledged the escalating recalls were partly caused by the company's overly ambitious growth goals.
Toyota is also suffering from a sales plunge in China where car buyers are shunning Japanese brands because of a territorial dispute over islands claimed by Japan, China and Taiwan.
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