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Toyota recalls vehicles for steering, pump defects

Published: November 14, 2012 Comment on this article

Before that, Toyota had boasted a reputation for pristine quality, centered around its super-lean production methods that empowered workers to hone in on quality control. Toyota executives have acknowledged the escalating recalls were partly caused by the company's overly ambitious growth goals.

Executives had shrugged off last month's recalls as coming from products made before stricter quality controls kicked in following the soul-searching that came after the recall scandal in the U.S.

But the latest recall underlines how quality problems continue to dog Toyota, especially as it has gone back to pursuing aggressive growth.

Toyota is now headed to record vehicle sales around the world, offsetting a sales plunge in China with booming demand in emerging markets such as Indonesia, India and Thailand.

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Follow Yuri Kageyama on Twitter: www.twitter.com/yurikageyama

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