Share “Toyota's hybrid vehicle sales pass 5 million”

Toyota's hybrid vehicle sales pass 5 million

Published on NewsOK Modified: April 17, 2013 at 1:15 am •  Published: April 17, 2013

TOKYO (AP) — Toyota's global sales of gasoline-electric hybrid vehicles have surpassed 5 million in a milestone for a technology that was initially greeted with skepticism.

The Japanese automaker, which said Wednesday it had sold 5.125 million hybrid vehicles as of the end of March, started selling the Prius, the world's first mass produced hybrid passenger car, in 1997. Gas-electric hybrids deliver fuel efficiency by switching back and forth between a gasoline engine and electric motor depending on speed and other driving conditions, and recharges as it travels.

"What an achievement for this technology to have grown this widespread," said Vice Chairman Takeshi Uchiyamada, known as "the father of the Prius" for having led the team that developed the hit model. "I believe there is a lot more room for this technology to grow," he told reporters at Toyota's Tokyo office Wednesday.

Toyota's hybrid vehicles now account for 14 percent of its global sales and 40 percent of its sales in Japan. Toyota Motor Corp. sells 19 hybrid passenger car models and one plug-in hybrid, and is promising 18 new hybrids from now through December 2015.

Uchiyamada recalled that expectations had been low for the hybrid to catch on.

The production plan had called for barely 1,000 cars a month, he said, and he had to beg to raise it to that from 300 a month. But when the Prius was announced, people were flocking to dealers in Japan to place their orders. And there wasn't even a sample model to check out yet in the showrooms.

When the Prius was launched in the U.S., it was again met with enthusiasm, by people Uchiyamada called "opinion leaders," including Hollywood stars.

It was almost all too good to be true, he recalled, as marketing experts had warned that Americans would likely not want a car like the Prius because gas prices were then relatively low.

Continue reading this story on the...