Last year, I used the online card maker Paperless Post for my son's birthday party invites. I personalized the look to match our party theme. When the recipient clicks the link sent via email or other method, the animated card pops out of an electronic envelope. So cool.
However, the invites created confusion for some of my less technologically savvy family members.
Older operating systems didn't display the graphics adequately and I got RSVPs through email, Facebook and Paperless Post.
To avoid that this year, and include his preschool friends with whom I'm not connected online, we broke down and bought paper invites for some people and sent electronic cards to others. I think it's that melding of the two worlds that caused Paperless Post to add a new category of cards to its business: paper.
So now, for $1.10 to $2.50 per card, customers can purchase a printed version of many of the online designs. According to a story in The Wall Street Journal, the twenty-something siblings who founded Paperless Post say the move was made to be able to reach customers online, offline or on their mobile phone. So maybe it really is just the thought that counts.