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Truly Zac Posen bridal, social occasion dresses now at David's Bridal

Linda Miller Modified: February 14, 2014 at 11:10 am •  Published: February 14, 2014
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The 'Truly Zac Posen' line, available exclusively at David's Bridal, showcases gowns that exude glamour and femininity.  (PRNewsFoto/David's Bridal)
The 'Truly Zac Posen' line, available exclusively at David's Bridal, showcases gowns that exude glamour and femininity. (PRNewsFoto/David's Bridal)

Good news, brides to be.

The highly anticipated launch of the spring 2014 collection from deisgner Zac Posen is in select David’s Bridal stores and online at DavidsBridal.com.

Truly Zac Posen is a romantic collection of bridal and social occasion styles rooted in Posen’s signature design sensibility and red-carpet heritage.

“I am so honored to partner with David’s Bridal on the ‘Truly Zac Posen’ line as we have jointly created love notes to brides everywhere,” Posen said. “Each design in this collection depicts a romantic femininity with silhouettes that embrace and enhance every woman’s body while celebrating life’s exceptional moments.”

‘The bridal gown collection, with seven styles to choose from, showcases bold silhouettes and whimsical colors – from a satin fit-and-flare gown with corset detailing and embellishments to a champagne-colored tulle dress with a featherweight lace overlay. The 10 social occasion dresses in the collection are steeped in signature red-carpet glamour. Strapless cocktail dresses are available in lavish shades including portobello, lavender haze and midnight blue. Other styles in the social occasion line feature tulle skirts complementing corset-detailed taffeta dresses and evening gowns telegraphed with both ethereal simplicity and structured volumes.

“Since we announced our new designer partnership with the extremely talented Zac Posen, our consumers have been anxiously awaiting the in-store date of his standout designs,” said Brian Beitler, David’s Bridal executive vice preisdent and chief marketing officer. His new collection speaks to the beauty, grace and glamour that each woman deserves on her big day and we’re thrilled that our customers can have a ‘Truly Zac Posen’ piece hanging in their own closets.” 

 Bridal gowns are priced from $850 to $1,350. For the social occasion collection, cocktail dresses start at $195 and floor-length evening gowns retail for $225. Jewelry and accessories will also be included in the collection.