Trump's new Success takes a more subtle approach

SAMANTHA CRITCHELL
The Associated Press
Modified: April 16, 2012 at 5:14 pm •  Published: April 16, 2012
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photo - Donald Trump's new scent, Success, contains hints of juniper, red currant, and coriander, and is sold in Macy's.
Donald Trump's new scent, Success, contains hints of juniper, red currant, and coriander, and is sold in Macy's.

Could Donald Trump's sweet smell of Success come without a lot of bells and whistles? That's the approach he's taking with his newest fragrance, showing off a subtler side.

Success by Trump is a clean and spicy mix of juniper and red currant with a heart of ginger, bamboo leaves and geranium, and a base that includes vetiver, birch wood and musk. It comes in an architectural, squared-off clear glass bottle with a brushed silver top.

"It is different from my normal packaging. I felt it was very elegant, modern and a very successful look," the 65-year-old real estate mogul and TV personality said in a recent telephone interview.

Success is made by the Five Star Fragrance Co., which also makes Kim Kardashian's perfume.

Trump says he wears his new scent to formal events. It pairs nicely with the shirts, ties, suits and cuff links, all sold at Macy's, that have his name stamped on them, he said, not missing an opportunity for a pitch, although a softer sell than what audiences might see on his TV show, NBC's "The Celebrity Apprentice."

The fashion world is particularly finicky and, Trump said, while he's done well, he wouldn't want it to be his primary source of income.