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Tulsa company ICEdot capitalizes on safety needs for athletes

The Tulsa-based company’s latest product is the Crash Sensor, which attaches to a sports helmet and delivers information by text message in the event of a traumatic head impact.
Oklahoman Published: March 11, 2014

After the Olympics in Sochi, we are doubly excited about having completed our second investment round in ICEdot, a Tulsa-based company that provides an emergency identification and notification service that can help save people’s lives.

ICEdot’s emergency profile system was spotted on the helmets of several Olympians during the Sochi games.

ICEdot’s latest product, the Crash Sensor, is a device that is about the size of a quarter and attaches to a sports helmet.

The product detects traumatic head impacts and relays geographic and medical information to emergency contacts via text message in case of emergency.

i2E has been working with ICEdot (originally named Docvia) over the past six or so years, since the business first started.

In the past year, the firm repositioned the company to focus on the athletic marketplace. It rebranded to ICEdot (“ICE” is an acronym for “in case of emergency”,) completed prototyping their sensor for active sports, forged strategic partnerships with helmet manufacturers and European distributors, started manufacturing, and launched its product in countries across the globe.

ICEdot is partners with Shred, owned by two-time Olympic Gold Medalist Ted Ligety, and POC. Both firms are leading international helmet companies in snow sports and professional cycling.

The ICEdot Crash Sensor received the ISPO Award, recognizing the most exceptional sporting goods for 2014-2015.

The product has been named to numerous ‘best of’ lists, including Skiing Magazine Sports Industries America Hot Gear List, Men’s Journal’s list of Best New Spring Gear of 2014, and the VeloNews Award for Tech Innovation.

We caught up with Chris Zenthoefer, ICEdot CEO, at the Burton U.S. Open Snowboarding Championships, where he was signing all of the competing athletes on to the ICEdot system.

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by Scott Meacham
President and CEO of i2E Inc.
Scott Meacham is president and CEO of i2E Inc., a nonprofit corporation that mentors many of the state’s technology-based startup companies. i2E receives state appropriations from the Oklahoma Center for the Advancement of Science and Technology....
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More than 90 percent of startups that scale prematurely never break the $100/month revenue threshold.

SOURCE: Harvard Business School

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