Tumblr brings hipster twist to year-end lists

Published on NewsOK Modified: December 3, 2013 at 11:48 am •  Published: December 3, 2013
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SAN FRANCISCO (AP) — Tumblr is where the Internet's cool kids hang out. That's why Yahoo paid $1.1 billion to buy the blogging site in one of this year's most buzzed-about deals.

Now, Tumblr is flaunting its hipster credentials with a first-ever breakdown of the year's hottest trends, topics and celebrities.

The retrospective started Tuesday at http://YearinReview.tumblr.com with an exploration of 20 categories ranging from the most popular musical groups to the most interesting architecture of 2013. Boasting a plethora of images, the review will continue through December with daily posts spanning 40 more categories that will culminate on New Year's Eve with the best fireworks displays featured on Tumblr during the year.

Similar end-of-the-year lists are annual rites at Yahoo, Google, Ask and other websites equipped with search engines that sort through billions of requests for information to determine which topics piqued people's interests.

Tumblr's musings figure to stand out because they are drawn from a younger audience that differs from the more conventional crowds that flock to general-purpose search engines.

More than half of Tumblr's 170 million users are under 35 years old, a demographic that has helped turn the service into a free-wheeling forum filled with provocative imagery, snarky humor and occasionally ribald commentary.

"The people on Tumblr never cease to amaze me with their creativity and their wit and the amount of fun they are having online," said Danielle Strle, Tumblr's director of product for content and community. "There are certain things they are crazy about that I am sure that a more general Internet audience is not super nuts about."

Tumblr's eclectic tastes are evident in some of the categories featured in the service's year-end roundup. Entire sections will be devoted to photo bombing, fingernail art, unicorns, bacon, pretty colors, student loans and the lesbian, gay, bisexual and transgender communities.

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