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Turns Out Most Super Bowl Ads Don't Really Work, Study Says Published: January 7, 2014

Just what companies paying $4 million for 30 seconds of air time want to hear: 80 percent of Super Bowl commercials don't work.

That's according to Communicus' new study about advertising during the big game.

Four out of five commercials during the last Super Bowl failed to make people buy or build product interest, the research firm said.

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