This week, a Big 12 team will play a game on Wednesday, Thursday, Friday and Saturday.
So much for the "play well on Saturdays” mantra.
Television has altered college football schedules.
There are pros and cons.
The positive is a program receives national or regional exposure. The negative is it disrupts routines in a sport coaches are almost superstitious about changing their daily schedules.
Kansas State plays at Louisville on Wednesday night. Colorado hosts West Virginia on Thursday night. Baylor plays at Connecticut on Friday night.
"Certainly, getting on TV is great for your entire university,” said Colorado coach Dan Hawkins. "The other side of it is it disrupts your class schedule. We probably have 30 guys who (will) miss some part of practice (Monday). We usually don't practice on Mondays. Like anything else, there are tradeoffs.”
Iowa State coach Gene Chizik said lower-tier programs need to seize every TV opportunity available.
"It's good for national exposure,” Chizik said. "That's why people usually play on a Thursday or Friday night. I don't have a problem with it. But the thing that does get hairy is if you play on Friday that impedes the high school game, which makes some people uneasy.”
That's a huge issue for some programs, especially tradition-rich programs such as Oklahoma and Texas, who constantly appear on television.