TV pitchman Kevin Trudeau gets 10-year sentence

Published on NewsOK Modified: March 17, 2014 at 7:17 pm •  Published: March 17, 2014
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CHICAGO (AP) — A federal judge on Monday sentenced TV pitchman Kevin Trudeau to 10 years in prison for bilking consumers via infomercials for his best-selling weight loss book.

U.S. District Judge Ronald Guzman blasted the 50-year-old Trudeau before the sentencing, saying that for decades he "steadfastly attempted to cheat others for his own personal gain." Guzman called Trudeau "deceitful to the core."

Minutes before, Trudeau apologized to the court and said he was a changed man. Trudeau has been jailed since November, when jurors convicted him of criminal contempt for defying a 2004 court order barring him from running false ads about the book. Despite the order, Trudeau aired the infomercials at least 32,000 times, according to prosecutors.

Prosecutors had said they could think of no comparable case of someone cheating people so brazenly, and they had said Trudeau deserved a sentence of at least 10 years. Defense attorneys said Trudeau deserved no more than two years.

Trudeau touted his book, "The Weight Loss Cure 'They' Don't Want You to Know About," in commercials that often employed news-interview formats. He's sold millions of other books under titles such as "Natural Cures 'They' Don't Want You to Know About" and "Debt Cures 'They' Don't Want You to Know About."

As legal scrutiny intensified over the years, Trudeau claimed the U.S. government was out to get him, and he accused agencies and other vested interests of conspiring to suppress low cost, common remedies to diseases, including cancer.