t in a way, Sockington is a parody of Twitter, where even a kitty cat’s life — his daily trips to the litter box, his insignificant household travails — is beamed out to the world.
"Everybody wants this social media bubble. They want something where we’re all chattering so much that we all get rich,” Scott says. "And this cat makes everybody look like fools because he’s got hundreds of thousands of followers. And he doesn’t tend to follow anyone but other animals.”
Scott’s Sockington feed has benefited from being one of the accounts recommended to new Twitter users when they sign up. But the growth of the Socks Army has been gradual over the past year and a half.
Now, it’s starting to potentially generate revenue. T-shirts are for sale with Sockington wisdom printed on them, and Scott acknowledges he may one day accept larger, impossible-to-refuse offers.
"I’m happy that at the heart of it all is a funny little cat, and that’s why all the attention is happening,” Scott says. "There are much worse reasons to get this kind of national attention.”