Fashion Matters


Ugly Christmas sweater retailer on "Shark Tank"

Linda Miller Modified: December 13, 2013 at 12:30 pm •  Published: December 13, 2013

The owners of Tipsy Elves, the California-based retailer of the “ugly Christmas sweater,” will appear on “Shark Tank” at 8 tonight on ABC.

The sharks on the episode are Lori Greiner, Marc Cuban, Daymond John, Robert Herjavec and Kevin O’Leary, while Tipsy Elves was represented by co-owners Nick Morton and Evan Mendelsohn.

The company sprang up in the wake of a sudden rise in the popularity of “ugly sweater Christmas parties,” in which guests vie for the designation of ugliest sweater. Mendelsohn, formerly a full time lawyer, quit his job in 2012 to help run Tipsy Elves full time, while Morton currently splits his days between the sweater company and a full time practice as an endodontist.

The company is well known not only for its engaging sweaters but its commitment to charity. Tipsy Elves is currently partnered with Stand Up To Cancer, donating $2 for every sweater sold on through Dec. 31 to help fund cancer research. Morton and Mendelsohn have promised at least $25,000 donation to SU2C, and donations could reach $100,000.

Tipsy Elves also runs the popular Sweaters 4 Sweaters program, with every sale on their site contributing to a clothing program for children in need.