The experience is unique, he said, because after the site was abandoned in the late 1700s, it's been largely untouched. So those digging in the loamy soil can go back several centuries without having to dig through more recent history, he said.
The media campaign will work to attract visitors more apt to be interested in outdoor activities, shopping, antiquing and exploring the state's history and cuisine.
"We have some great hunting lodges in rural areas we'd like to get more people, too," Parrish said. "The state also has two drive-in theaters — one in Monetta and one in Beaufort. They are both what I would call undiscovered South Carolina."
Tourism officials say that this past summer was a solid season for the state's tourism industry. But tourism still has not recovered to the levels of 2007 before the Great Recession.
Tourism is a $15 billion industry in the state.
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