In the past, the museum had offered free admission on Tuesdays and certain weekends. On those days, the museum saw a 50 percent increase in its attendance.
In the six months since the museum began offering free admission, attendance has grown each month. By the end of the year, d'Humieres hopes to see attendance double. Offering free admission allows the museum to be a greater asset not just to OU, but to Norman and the larger Oklahoma City area.
There's no perfect formula for what a 21st century museum should be, d'Humieres said. It depends largely on what the community needs and wants. But a museum should generally be accessible and serve to educate the community, he said.
“It's a combination of a lot of things,” he said.