Stories are being collected in both Spanish and English.
For Procter & Gamble, makers of Pampers disposable diapers, Gillette razors, Tide laundry detergent and Duracell batteries, among many other products, the incentive is clear: Increasing visibility in the growing Hispanic market is a key to increasing sales.
The company will promote the effort on social media and through "Orgullosa," a company-produced program that preaches empowerment to Latina women, said Lauren Hoenig, an associate marketing director for the company.
Hispanics are encouraged to share stories on the GeneracionAmerica.com website.
Univision Communications Inc. runs the broadcasting networks Univision and TeleFutura, cable networks including Galavision and a radio network and owns 62 television stations in the U.S. and Puerto Rico.