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Upscale pawn shop opening in Miami; even the rich need cash

by Linda Miller Modified: July 3, 2013 at 10:05 am •  Published: July 3, 2013

I’ve never been in a pawn store, but one will soon open in Miami that I would love to see.

Midtown Pawn Boutique is touted as an upscale, revolutionary, Miami-style take on the traditional notion of pawn.

“It’s like the Neiman Marcus of Pawn, the Mercedes-Benz of Pawn, the Tiffany’s of Pawn … you get the idea. It’s the complete opposite of the dark, cluttered, seedy places you may have seen on “Law & Order” or in the movies,”  said  President Adriana Hernandez.

From what I’ve read, this store is going to be something special. Is that the best word to descirbe a pawn store? Maybe not.  Anyway, what greets people is a grand facade with a giant mural that takes up the entire front and side of the large brand-new building – one that took over five years to complete.

The subject of the mural might seem an odd choice for a pawn shop, but Hernandez tells the story behind it. It is inspired by Queen Isabella, who, as legend has it, pawned the crown jewels of Spain to fund Christopher Columbus’ speculative voyage to India,  an investment so successful that it lifted her kingdom out of a crippling debt that almost ruined it.

Hernandez says, “It’s no different today. You’d be surprised at how many of our clients are visionaries or businesspeople who want to take their unused assets and trade them – temporarily – for the capital they need to invest in a new venture or project, and who were turned down by traditional banks. We offer a safe, cost-effective alternative for financing. The way we see it, we don’t make loans, we fund dreams, just like Isabella did 500 years ago.”

The mural will be unveiled as part of the Midtown Pawn Boutique’s grand opening festivities on July 13. How many pawn shops have grand opening parties? What’s more, there will be music, food and libations. Sounds like a fun time.

Oh, but that’ s not all.  Guests — yes, that’s how the store likes to describe people coming and going — are encouraged to bring an asset to the opening party and have it appraised – an “Antiques Roadshow”-inspired way for guests to jump in and learn firsthand what their often-overlooked possessions are worth. Valuation specialists from a variety of fields, from art and jewelry to antiques and handbags, and everything in between, will be onsite educating guests on “the story of their stuff.”

The store will cater to an upscale clientele with valuable assets who may have never before considered pawn as an option. In addition, Midtown Pawn Boutique will also buy and sell items out of the posh locale, including designer handbags, jewelry, watches and other upscale luxuries.


by Linda Miller
Fashion Blogger (Contributor)
Linda Miller always has loved makeup and fashion, especially shoes and handbags. She admits to owning more lipsticks and glosses than many makeup artists, but she's not giving up a single tube. When she got the opportunity to move from...
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