"We need the ability to use automation to figure out for our passengers the quickest and fastest way to (re-accommodate) them on Delta or other carriers," he said. "Our goal is to get them to their destination as promptly as possible."
More than any other airline, JetBlue Airways Corp.'s route network is centered around the East Coast. Its meteorologist gives JetBlue executives a rolling seven-day forecast, and by Thursday it was canceling flights that had been planned for Friday. It has scrubbed 640 flights scheduled for Friday and Saturday.
Waiting too long to cancel flights means "customers are headed for the airport, they're in their cars, they get to the airport and if your flight's canceled that's when bad things start to happen from a customer standpoint," said Rob Maruster, Jet Blue's chief operating officer.
The snow was snarling air travel in Canada, too, with 240 flights canceled on Friday at Pearson International Airport in Toronto. Environment Canada senior climatologist David Phillips said Toronto hasn't seen a snowfall exceeding 5 inches since Dec. 19, 2008. The current storm was expected to dump up to 11 inches of snow as it moves along.
Associated Press Writer Charmaine Noronha in Toronto contributed to this report.