The IOC and top sponsors have expressed opposition to discrimination in general and pledged to ensure that people gathering for the Olympics wouldn't be affected by the law.
A coalition of 40 international groups, including the Human Rights Campaign along with Amnesty International and Human Rights Watch, sent an open letter to the 10 biggest Olympic sponsors last week urging them to run ads promoting equality for LGBT people.
On Tuesday, Human Rights Watch posted a video on YouTube of gay people being bullied, chased and beaten, compiled from footage the group said was uploaded by perpetrators. The video got more than 700,000 views in less than two days.
A New York group planned demonstrations Wednesday in 19 cities worldwide, including St. Petersburg, Jerusalem and Rio de Janiero, the site of the 2016 Summer Games, to urge Olympics sponsors to speak out against the law.
Oskar Garcia can be reached on Twitter at http://twitter.com/oskargarcia