Valentine's Day sales of pink pistols and other handguns rise
As women's participation in shooting sports has increased, so have sales at gun shops leading up to February 14.
It's a given that restaurants, flower shops and candy stores will be hot spots as Valentine's Day approaches. But another industry sees a somewhat surprising boom in sales before the romantic holiday: gun shops.
Videoview all videos
Feb 10As women’s participation in shooting sports has...
Photoview all 8 photos
With women's participation in gun sports on the rise and manufacturers responding with feminine firearms that are even pink and red, many are buying a new gun as a gift for their Valentine.
A few years ago, Mike Blackwell, owner of Big Boy's Guns and Ammo in Oklahoma City, started noticing that his store's sales went up in the week before Valentine's Day.
“The Saturday before Valentine's Day is one of our best days of the year,” he said. “The last two years we've set sale records.”
The shop, at 8620 SW 74, carries a variety of handguns geared toward women in colors like pink, red, green and yellow. Also stocked are pink headphones and goggles for women to wear to the range.
Women's participation in target shooting has increased 46.5 percent from 2001 to 2010, according to the latest data available from the National Sporting Goods Association. And their participation in hunting rose 36.6 percent over the same time period.
Business Photo Galleriesview all
- 18669Oklahoma tornadoes: The 'Big Dog,' the little boy and the hug that triumphs over tragedy
- 10379Oklahoma tornadoes: Woman meets the military officer who shared the clothes off his back
- 9301Finding Addyson – One family's struggle in the Moore tornado
- 7759Oklahoma tornadoes: Thunder reverses the role, takes a turn at cheering on the community
- 6777UPDATE: Search continues for boy, 17, missing in Uncle John Creek in Kingfisher
- 6498Story behind the photo: Family members describe desperate search for one another after EF5 twister
- 6417Oklahoma tornadoes: Plaza Towers Elementary School teacher shoved students into bathroom as wall collapsed