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Varsity Stats gives fans all the high school data they need

by Alan Herzberger Modified: September 20, 2013 at 2:45 pm •  Published: September 20, 2013

Communities all across Oklahoma light up on Friday nights in the fall.

It’s been that way for decades.

And The Oklahoman has been an important part of that ever since. If you work in our newsroom, you know just how important The Oklahoman has been in covering high school football throughout its history. We have file cabinets full of folders with scores of every game for every school for every year.

Seriously — every game for every team for every year. It’s important to us.

That’s why we launched Varsity Stats this year.

Varsity Stats is the next evolution of our online database of scores, game summaries, season statistics, player statistics and team schedules. We’ve been capturing and storing the data electronically since 2002, but Varsity Stats intersects all the data more effectively for our audience.

If you read any of our game stories online, you’ve noticed that we started embedding the game stats at the bottom of our game stories. We’ve actually done that with some stories in recent years, but the presentation and usability is greatly improved with Varsity Stats.

Plus, this evolution is much more mobile friendly. The scores, stats and schedules were actually built to be viewed on a mobile phone. The desktop browser was a second priority. We know that the Friday night through Sunday morning audience is highly mobile. And we know that a lot of people wanting to see updated scores of high school football games are often at other high school football games. And they don’t usually have their desktop computer with them.

But Varsity Stats will work great on your iPhone or Android device.

Try it tonight. We’ll have every score of every game in all the communities throughout the state.

Then watch the player stats and team schedules update with new data over the weekend.

We’re always trying to evolve. This product is just another example. With the target audience in mind, we took something good and made it much better.

 


by Alan Herzberger
Digital Managing Editor
Alan Herzberger is the Digital Managing Editor for NewsOK.com and The Oklahoman. He focuses on content within OPUBCO Communications Group’s variety of digital products. He’s been with The Oklahoman since 1997, when he joined the sports...
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