VB official: Tourism well positioned to grow

Published on NewsOK Modified: May 5, 2014 at 4:43 pm •  Published: May 5, 2014

VIRGINIA BEACH, Va. (AP) — Virginia's largest city is well positioned to see its tourism industry grow, helping to diversify the region's military-dependent economy, but traffic gridlock and increased competition from other states could become obstacles if they're not addressed, officials said Monday.

Tourism is Virginia Beach's second largest revenue generator, after defense spending, and the city drives more leisure travel visitation than any other city in the state, according to city officials. Virginia Beach primarily draws tourists to its oceanfront and bay beaches, for sporting events and for convention and business travel.

In an address at an oceanfront hotel, Virginia Beach Convention & Visitors Bureau Director Jim Ricketts said tourism spending in the city reached $1.28 billion in 2012. In the first three months of 2014, he said, the city has seen a 6 percent increase in tourism spending compared with the same period in 2012, which set records.

"We are on a roll as we move into the summer season," Ricketts said.

Ricketts listed potential developments that could boost tourism in the future, including the possibility of an 18,000 seat arena at the oceanfront and a convention center headquarters hotel. But he also warned that competition for tourism spending is fierce and that traffic congestion continues to be a problem, particularly as tourists must wait in long traffic lines at bridge-tunnels to get to the city.

He said research indicates that the thing tourists like least about Virginia Beach is the traffic leading up to the city.