Oklahoma City-based creative firm The Idea Collective will turn white walls into an immersive video art experience as part of the three-year anniversary and 100th episode celebration for “The VDub Sessions” from 6 p.m. to 9 p.m. on Friday, Nov. 15 at MAINSITE Contemporary Art: Home of the Norman Arts Council, 122 E. Main, in Norman.
Shot and edited by videographer Nathan Poppe, the VDub Sessions is a music video series that began in 2010 as a partnership between Fowler Volkswagen of Norman and local indie rock radio station The Spy to support the state’s evolving music culture. The series captures live performances inside a 1977 Volkswagen bus as it tours the streets of downtown Oklahoma City.
MAINSITE Contemporary Art will be darkened for the anniversary party with the first 99 episodes of The VDub Sessions projected on surfaces throughout the gallery for one night only. The reception begins at 6 p.m. with hors d’oeuvres by Norman restaurant Scratch and specialty cocktails by Prairie Wolf Spirits and Strong Tonic Company. Live music begins at 7 p.m. with Denver Duncan, followed by Kyle Reid and the Low Swingin’ Chariots at 8 p.m.
The event is free and open to the public.
Both Duncan and Reid have appeared on The VDub Sessions: Duncan was featured in a special Mother’s Day episode in May 2012 and Reid and the Low Swingin’ Chariots performed their original song “Shot of Whiskey” for the 99th episode of the series.
“High-quality video is one of the most important tools musicians have to promote themselves, to book decent paying shows and get accepted as featured artists at festivals,” said Jonathan Fowler, vice president of operations for Fowler Holding Co. and co-founder of Norman Music Festival. “Video like that is prohibitively expensive for many artists, and we wanted the world to see and hear the best new, original music Oklahoma has to offer, so we pooled our resources and launched a creative concept that people have really seemed to embrace.”
“The series has grown to the point now where touring artists want to do a session when they’re in town, and we’ve done a number of non-music episodes with visual artists, so it’s a concept that’s always growing and evolving,” said Ferris O’Brien, owner of The Spy. “It’s been a lot of fun to be a part of, and we’ve captured some great video of a city on the move through the windows.”
For more information about The VDub Sessions, go here.