Vegas tourism report: Prince Harry was PR boon

Associated Press Published: October 10, 2012
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LAS VEGAS (AP) — Analysts say the same naked picture scandal that haunted Prince Harry was a public relations boon for Las Vegas.

A report commissioned by the Las Vegas Convention and Visitors Authority says news coverage of an online campaign and a large ad in USA Today reached an estimated 154 million people. The report presented Tuesday values that publicity at $23 million.

The campaign came a few days after cell phone pictures published on gossip site TMZ showed the naked prince cozy with an unidentified woman during a game of strip billiards in Las Vegas.

The tongue-in-cheek campaign condemned the leak, urging visitors to keep hush-hush about wild Sin City weekends.

Tourism authority spokeswoman Courtney Fitzgerald says the agency can't track how much of the attention translated into actual Las Vegas visits.