Williams, 32, says she absorbs trend reports and keeps her eye on the runways for ideas, but some things just don't translate to athletic clothes: the Victorian boudoir trend, for example. "Yeah, that one, with all the lace, didn't work for sport, and I'm not sure about menswear, either."
Designing EleVen has also made her more aware of what's in her closet, including a lot of white, black, green and floral prints. She steers pretty clear of purple and magenta, and it took her a while to warm up to red, orange and turquoise, but, Williams says, her collection can't be only her favorite colors and styles. "I'm loosening up."