Check out Oklahoma City rapper Josh Sallee’s slick sci-fi video to “Switch Lives,” his first single off his new album “Know Society.”
As previously reported, Sallee is releasing his third album in three years digitally Sunday. The album is the first local label Pairadime Music Group is dropping via Empire Distribution, which helped garner national attention for Kendrick Lamar and Schoolboy Q.
Sallee is planning a local listening party Saturday night at Twisted Root Gallery, where entry will be free for those who pre-order the album on iTunes.
“We’ve never actually sold a project,” Sallee, who offered up his 2011 debut “Return to Sender” and the 2012 follow-up “Probable Flaws” as free downloads, told me Monday in an extensive interview.
“With this project, we came to the point that like, OK, we have it big. We have enough cities to tour, we can tour a few different markets in a few different states, … so we were like, let’s see what we can do.”
Sallee, 26, worked with Oklahoma City video artist K. Edward Van Osdol to create the “Switch Lives” official video, which dropped today (a few days after it was originally planned for release – but it was totally worth the wait).
“It’s bigger than anything we’ve ever done as far as incorporating green screen work and CGI and narrative and did all these things with a very small, small crew – and it doesn’t look like that. It looks like a big production,” Sallee told me in our interview.
Helping local filmmaker (and NewsOK videographer) Kyle Roberts fundraise for his movie “The Posthuman Project” introduced the rapper to up-and-coming Oklahoma actress Alex Harris, who co-stars with him in the new music video. Harris also stars in “The Posthuman Project,” which Kyle tells me will feature a snippet of an earlier Sallee track.
To check out my extensive new print interview with Sallee, click here.
Also, check out my video interview with the talented rapper, which includes his live performance of my favorite “Know Society” track, “Garth Brooks.”
Josh Sallee’s “Know Society” Listening Party
With: Mike Turner, Mon and Blake Bass.
When: 8 p.m. Saturday.
Where: Twisted Root Gallery, 3012 N Walker.
Admission: Free with iTunes pre-order or $5.
Information: 208-4288 or www.Twitter.com/joshsallee.