Vikings' value jumps 22 percent on new stadium

Associated Press Modified: September 5, 2012 at 2:32 pm •  Published: September 5, 2012
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MINNEAPOLIS (AP) — Thanks to its planned new stadium, the Minnesota Vikings saw its value increase 22 percent in the past year, according to Forbes magazine.

The magazine analysis for 2012, released Wednesday, found the jump in value for the Vikings franchise was the single largest in the league this year. The magazine said the Vikings are worth $975 million, up from $796 million in 2011.

The other team to secure financing for a new stadium, the San Francisco 49ers, had a 19 percent jump in value — the second largest in the league.

Forbes executive editor Mike Ozanian said that's directly due to the teams' stadium deals, and the expected spike in profits that will accompany them. Ozanian said he expects the value of both teams to rise even further when the stadiums open and expected profits are realized. The new Vikings stadium is scheduled to open in 2016.

"It's safe to say that, conservatively, a team's revenue is going to increase a minimum of $25 to $30 million a year when it opens a new stadium," Ozanian said.

Forbes rankings put the Vikings at 22nd out of 32 NFL team in overall franchise value. In the 2011 rankings, the team was 28th.



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