"We're seeing better graphics and social networks, but those aren't things that are going to fundamentally change the kind of experiences that gamers can have," said Luckey.
A growing list of high-profile game makers have sung the device's praises, including Atari founder Nolan Bushnell, "Minecraft" mastermind Markus Persson, id Software's John Carmack, "Gears of War" chief Cliff Bleszinski and Valve boss Gabe Newell.
Valve is planning to release a VR version of its first-person shooter "Team Fortress 2" for the Rift, but Luckey is hoping that designers in attendance at this week's conference begin creating games especially for the doodad.
"The doors are already open," noted Luckey. "People are already telling us things they want to do with the Rift that they can't do with traditional games."
Luckey said prototype versions of the technology are being distributed to developers now, and he anticipates releasing a version for consumers by next year.
Follow AP Entertainment Writer Derrik J. Lang at http://www.twitter.com/derrikjlang .