CHARLESTON, W.Va. (AP) — A movement is in the works to put the shine back in West Virginia's "Wild and Wonderful" tourism image after a chemical spill tainted the tap water for thousands of residents.
Tourism Commissioner Betty Carver says Gov. Earl Ray Tomblin is talking to Commerce Secretary Keith Burdette and other tourism officials about developing a promotional campaign for the state.
The Jan. 9 spill of a coal-cleaning agent prompted a tap water-use ban over several days in nine counties.
Carver says the campaign's message, timing, funding and potential markets haven't yet been determined.
The spill failed to dampen attendance at a multistate tourism conference that wrapped up Tuesday at the Charleston Civic Center. The three-day Travel South USA gathering drew 530 tour operators, businesses, travel writers, marketers and advertisers.