CHARLESTON, W.Va. (AP) — A roller coaster of rapids will await thrill-seekers for the start of the Gauley River whitewater season as southern West Virginia businesses anticipate an influx of visitors to finish out a tourism season that for a time simmered in the stigma of a chemical spill in Charleston.
The U.S. Army Corps of Engineers opens the valves from the Summersville Dam next Friday to begin a series of releases that will stretch the Gauley season through mid-October.
It was a different type of water — tainted tap water — that dominated talk earlier in the year in the state's tourism industry. A Jan. 9 chemical spill along the Elk River in Charleston prompted a restriction on water use for 300,000 residents in nine counties.
The restriction lasted for days. Businesses, especially in southern West Virginia, heard the discussion for months. The state spent extra money on a tourism campaign to bolster its image.
The spill's direct impact on tourism may never be known because money won't be spent to research it, said Dave Arnold, a member of the state Tourism Commission and a partner in whitewater outfitter Adventures on the Gorge.
What is known is that businesses — whether their numbers were up, flat or down — survived and have moved on.
The spill had no direct relation to the whitewater industry because the Elk River flows into the Kanawha River, which is downriver from the New and Gauley rivers.
"There's no question this had some effect," Arnold said. "I do know it didn't help us."
Arnold predicted that trips for his company on the New River alone will be down about 7 percent compared to last year.
"Most outfitters were down slightly this year despite being very aggressive," he said. "We spent a lot of money on marketing."
Despite some outfitters' efforts to reinvent themselves by adding tree zip-line tours and family oriented activities, the state industry has seen a steady decline since peaking at 257,446 visits in 1995. According to state Division of Natural Resources figures, there were 142,860 trips taken last year, about the same as 2012.
Two whitewater outfitters, Adventures on the Gorge and ACE Adventure Resort, comprised nearly two-thirds of those trips.
To bolster its image in the wake of the chemical spill, the state doubled the Division of Tourism's budget for the spring advertising campaign with a $1.2 million cash infusion in April. The extra funds helped expand the campaign into several Ohio markets, along with radio ads in select cities in Kentucky, North Carolina and Virginia.
The spill initially forced Charleston-area restaurants and hotels to close, and business tax collections over the first five months of the year were down about 5 percent before rebounding in June, said Alisa Bailey, president of the Charleston Convention and Visitors bureau.
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