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Waffle Champion goes from wheels to bricks in Oklahoma City

Just a year after launching his Waffle Champion food truck on the streets of Oklahoma City's MidTown, owner Todd Woodruff is looking to establish a permanent presence in the recently opened 1212 Building.
by Steve Lackmeyer Modified: September 29, 2012 at 1:06 am •  Published: September 29, 2012

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Woodruff gives a lot of credit for his success to Keith and Heather Paul, owners of Good Egg Dining Group. He said he is looking to set up his operation similar to what he observed at Tucker's, a restaurant operated by the couple at NW 23 and Walker Avenue.

“My first mentor as a chef was Cally Johnson at Boulevard Steakhouse when I was in college studying business and accounting at UCO when I was burning out,” Woodruff said. “Between my junior and senior years, I got a job at Boulevard as a chef when I asked them to give me a shot. I then worked my way to Cheever's, where I got to learn from Robert Black.”

Now, Woodruff is excited by MidTown's continued momentum. He anticipates he will draw good crowds not just from nearby St. Anthony's Hospital, but also from the Oklahoma City University Law School that will move into the old Central High School at NW 8 and Robinson Avenue.

Construction, meanwhile, is set to start in October across the street, where developer Gary Brooks will build the $36 million, 250-unit The Edge apartments.

“This district needs a breakfast stop,” Woodruff said. “We're going to be open 7 a.m. to 7 p.m. six days a week.”

by Steve Lackmeyer
Business Reporter
Steve Lackmeyer is a reporter, columnist and author who started his career at The Oklahoman in 1990. Since then, he has won numerous awards for his coverage, which included the 1995 bombing of the Alfred P. Murrah Federal Building, the city's...
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