Walmart tests same-day delivery for holidays

Walmart, the world's largest retailer, tries to better understand what customers want, especially with growing competition from online businesses.
By ANNE D'INNOCENZIO Published: October 10, 2012

“This is truly to learn and better understand what our customers want,” Lester added.

In a recent Walmart customer survey, the majority of respondents said they would consider same-day delivery if available. More than half said they would use it monthly or more frequently.

How it works

Walmart's service works this way: Customers place orders up until noon and then choose a four-hour window to receive the delivery the same day. Walmart is using UPS delivery trucks to deliver merchandise. For the San Francisco and San Jose markets, shoppers have to order by 7 a.m. that day to receive items. Walmart is using its own delivery trucks in those two regions.

In April, Walmart rolled out a program that allows online shoppers who don't want to use credit cards to order goods online and pay with cash at the local Walmart store. Company officials said the program has fared well. It also has a program called Site to Store where shoppers order online, then pick up products at the local store.