Fire. A sledgehammer. Hard rock. Smoke. Retribution.
It sounds like the perfect formula for a high-budget blockbuster movie trailer. Wrong. It was just a regional Super Bowl commercial by Georgia lawyer Jamie Casino.
In Casino's two-minute halftime commercial written and directed by himself, the Savannah-based lawyer details how he turned his firm's focus to protecting the innocent after his brother Michael was shot and killed in 2012.
Casino created the ad to "set the record straight" in regard to his brother's death. While doing so, Casino manages to blow up the Internet and throw Savannah Chief of Police Willie Lovett under the bus for "deceiving the citizens of Savannah."
Without questioning his intentions, if anything, Casino definitely knows how to market himself. And he might have a future in action movies.