Mercedes-Benz Fashion Week kicks off its fall fashion shows Feb. 6 and continues through Feb. 13 in New York. Many of the shows will be at Lincoln Center, but big-name designers Tracy Reese, Michael Kors, Diane von Furstenberg, Carolina Herrera, Tommy Hilfiger, Oscar de la Renta and Vera Wang are showing at other venues around the city.
I attended New York Fashion Week for more than two decades, but now I settle in to watch the shows from my computer. And I’m not alone. More than 630,000 people watched the live streams from various sites during the September spring 2014 shows in New York.
New York Fashion Week Live has added new features to offer a more streamline way to watch and interact during the live streams from both Mercedes-Benz and MADE.
Interactive, and Linked to London, Milan And Paris
New “Chat,” “Watch Live” and Instagram sections make for a more interactive experience during the live streams.
And a “Switch City” function allows viewers to watch London, Milan and Paris, following New York.
Fashion Week 2.0?
Says spokesperson Pablo Avion: “The public is ready for ‘Fashion Week 2.0′; we’re all just waiting to see what form it will take. Although IMG recently announced its desire to make actual event attendance more exclusive (and Vera Wang and others have announced actual or possible defections from Lincoln Center), more so than ever, people want to see the shows online.
“They want to bring fashion week into their lives, homes and conversations. And with MADE now streaming from Milk Studios, people are enjoying more options, and the ability to interact with the events and one another.”
About New York Fashion Week LIVE and Fashion Week Online
Since February of 2012, NewYorkFashionWeekLIVE.com has been a resource for live stream information, plus articles on the state of New York Fashion Week.
Last season (September 2013), New York Fashion Week LIVE ranked No. 1 for overall user engagement of New York Fashion Week live streams, ahead of Style.com, NY Daily News, and HuffPost.
February 2014 will mark the website’s two-year anniversary.
What Makes It Unique?
Unlike the Mercedes-Benz portal, New York Fashion Week LIVE includes streams from both Mercedes-Benz and MADE (from Milk Studios), as well as independent streams such as Carolina Herrera/AMEX and Michael Kors/All Access, All Angles.
It’s now a part of a Fashion Week Online, which offers comprehensive fashion event coverage such as:
- Sneak preview (three weeks before TV broadcast) of the Victoria’s Secret Fashion Show
- The British Fashion Awards
- Mercedes-Benz Miami SWIM
- Plus fashion app reviews, interviews and articles on the intersection of fashion and music.
Also unique among sites, Fashion Week Online expands livestream coverage to all “Big 4″ fashion weeks: New York, London, Milan, and Paris, with coverage as far afield as Mercedes-Benz Fashion Week Russia (at RussiaFashionWeekLIVE.com).