Watch the Flaming Lips' 'Epic PlayDate' Hyundai Super Bowl Commercial
Published: January 29, 2013
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When Oklahoma City's own the Flaming Lips formed nearly 30 years ago, the notion that the group would be performing a song called "Sun Blows Up Today" in a Super Bowl ad would have been as surreal as some of their lyrics. But that's exactly what happens in this video, which sees the group starring in one of Hyundai's four spots during the big game, a 60-second commercial that will feature the band on-camera performing the brand-new, custom-written song bearing that name.
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