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Watkins Glen Cup race lands Cheez-It as sponsor

Published on NewsOK Modified: January 15, 2013 at 4:06 pm •  Published: January 15, 2013

Printup said the last two Cup races at The Glen — both won by Marcos Ambrose — have sparked the fans' attention.

"We've seen a great renewal (of ticket buying)," Printup said of fans deciding to return to the track. "We have the highest renewal of all 12 ISC tracks, and we obviously give credit to the great racing."

Printup, a devotee of road racing, said he's talked with NASCAR about the possibility of the Sprint Cup Series racing on the long course at Watkins Glen. The Cup series has raced exclusively on the shorter 2.45-mile layout that does not include the famed "Boot" section, which adds nearly a mile and some treacherous turns to one lap.

Printup, who has watched older Cup cars compete in SCCA (Sports Car Club of America) races on the long course without problems, said NASCAR president Mike Helton was concerned that a mostly flat left turn in the Boot would lead to too many cautions if it wasn't properly banked.

Still, Printup said the idea, embraced by five-time Cup champion Jimmie Johnson and three-time champ Tony Stewart, a five-time winner at The Glen, was still on the table.