Today’s weather alert radios feature Specific Area Message Encoding (S.A.M.E.) allowing you to program the radio for a specific county, or counties, eliminating unnecessary alerts and alarms. In addition, a weather radio allows you to monitor local and regional conditions and official National Weather Service forecasts at the touch of a button, twenty-four hours a day. S.A.M.E. weather radios typically cost forty to sixty dollars. Area Homeland stores are offering Midland Weather Alert radios at a reduced price for a limited time. Midland Radio Corporation is the nation’s number one manufacturer of weather alert radios. Midland All Hazards Weather Alert radios bear the Public Alert certification of the National Oceanic and Atmospheric Administration (NOAA).