DETROIT — Want to take some of the stress and mystery out of the car-buying process? Get on the Internet.
Auto Web sites — once filled mostly with reviews and advice — are getting more sophisticated, connecting potential buyers with dealers and offering instant price guarantees. Some let buyers estimate their trade-in values and turn in credit applications online. One company even lets buyers complete the entire sale online and get cars delivered to their door.
The Internet lets shoppers enter a showroom armed with the same information as a dealer, said Chantel Lenard, Ford Motor Co.’s U.S. marketing director. Sites let buyers configure their vehicles, see what others paid and estimate the trade-in value of their current car or truck. They could even walk into a dealership with a price locked in.
“It’s truly become an equalizer in the shopping and negotiating process,” Lenard said at a recent Ford event.
The no-haggle approach can have a downside. In person, a dealer might drop the price even further, or throw in extras like floor mats or a satellite radio subscription. But for many consumers, the convenience is worth it. And the multiple sites that let you check deals can help assure you’re getting a fair price.
Auto sites are rapidly adding features and content to attract buyers. For example, an upcoming mobile app from TrueCar.com will let shoppers submit photos and information about their used car to dealers, who will bid to buy it.
Here are some of the best places to shop for cars on the Web:
Edmunds.com (www.edmunds.com ) got its start in 1966 as a paperback car-pricing guide. It won the highest ranking in J.D. Power’s 2014 survey of car shopping sites based on content, ease of navigation, appearance and speed. Edmunds lets buyers shop for new and used cars and also offers reviews and advice.
Once buyers choose a car and trim level, they can see the average price paid for that car in their area and get an estimated price from Edmunds. A 2014 Hyundai Sonata SE is estimated at $23,760 in Chicago, for example, or $540 less than Hyundai’s suggested retail price. Shoppers who enter their name, email and phone number can get a specific, locked-in price from dealers before heading to the showroom. Dealers pay Edmunds a monthly fee to be part of the network.