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'Webrooming:' there's a term I've never heard before

by Jennifer Palmer Published: October 11, 2013

We’ve been talking about showrooming (when consumers check out products in store, then order online) for several years. But today I first heard about webrooming, which is essentially the opposite: consumers research products online, then buy in store to save on shipping costs or get a first hand look at what they are buying. A new survey by Accenture says 63 percent of shoppers plan on showrooming, but even more – 65 percent – plan on webrooming. That could be good news for certain retailers, especially Best Buy, Target, Walmart and others that offer price matching.

Read about this holiday shopping trend here on

by Jennifer Palmer
Investigative Reporter
Jennifer Palmer joined The Oklahoman staff in 2008 and, after five years on the business desk, is now digging deeper through investigative work. She's been recognized with awards in public service reporting and personal column writing. Prior to...
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