The new 11,000-square-foot West Elm store will open Thursday at the Triangle at Classen Curve, featuring everything from luxurious leather sofas to glassware starting at $3 each.
With an emphasis on midcentury design, West Elm tries to feature trendy, yet affordable items in its stores, as well as higher end merchandise to appeal to a wide audience, said Kendall Coleman, a spokeswoman for West Elm.
“It’s a lot of look for not a lot of money,” Coleman said.
There’s also a design center at the store where customers can consult with a West Elm interior designer for free on everything from choosing new wall art to finding the best local florist.
The Oklahoma City store, at 6150 NW Grand Blvd. Suite A, will be the first to open in Oklahoma for West Elm parent company Williams-Sonoma Inc. A West Elm also is scheduled to open later this year at Tulsa’s Utica Square shopping center.
“I don’t think there is anything like this in Oklahoma right now,” said Bill Veitenheimer, general manager of the Oklahoma City store.
Workers were busy Wednesday putting the finishing touches on store displays, which feature everything from reclaimed stained glass windows from a church in Philadelphia to a colorful loom-woven window piece created by an Oklahoma City store employee. The displays at West Elm change seasonally, so there’s always something new for shoppers to see, Coleman said.
The store will open at 10 a.m. Thursday and the first 300 shoppers who spend $50 or more will receive a free tote bag designed by the Oklahoma City company Wednesday Press.
The store also has items ranging from throw pillows to post cards and prints designed by eight Oklahoma artisans.
All pillows and throws will be 20 percent off and all mirrors, shelving and wall art will be 15 percent off this weekend in celebration of the store’s opening. West Elm’s fall collection includes handcrafted items from India, Haiti and Peru.
“There are lots of handcrafted items, so each piece has a unique feel,” Coleman said.
The store will open with West Elm’s Fall assortment, which includes an expanded collection of lighting, new collaborations and handcrafted pieces from Haiti, India, Peru and the Philippines.