National home furnishings retailer West Elm will open a new store at the Triangle at Classen Curve shopping center Aug. 14, and the shop will feature wares designed by eight Oklahoman artisans.
The 11,000-square-foot store is at 6150 NW Grand.
From Oklahoma-themed tea towels and throw pillows, the products are part of a company initiative to promote the work of local artist in their stores.
West Elm has selected two limited-edition abstract, watercolor prints by Oklahoma City-based artist and designer Erin Cooper to be featured in the store. West Elm sought Cooper out after seeing her designs on the e-commerce website Etsy.com.
“It’s kind of a cool thing to be selected and create special things for them that can’t be found anywhere else,” Cooper said.
The Oklahoma City store will be West Elm’s 17th location that will feature goods designed by local artists, said Kendall Coleman, a spokeswoman for West Elm.
By the end of the year, West Elm hopes to have 23 stores with local assortments. Shoppers also will be able to purchase the local wares online.
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