Fashion designers sometimes give Western-style clothing a spin on the runway, but in Oklahoma it's often the look of choice, no matter what's being shown in New York.
That's one of the reasons Kasey Wood and her mother, Kay Jeanes, opened Filigree, a new store in Edmond that offers customers a mix of traditional Western, Southwestern and crossover pieces.
“We want to be very up-to-date and modern, as far as staying fresh, but at same time choosing things that are timeless and classic,” Wood said.
Filigree offers clothing for women and a smaller selection for men. Women's brands include Double D Ranchwear, Tasha Polizzi, Vintage Collection, Lucchese, Liberty Black, Lane, Corral, Greeley Hat Works and Johnny Was. Western Vintage Revival and Love Tokens, two Oklahoma-based jewelry brands, have widespread appeal. Men will find Ryan Michael shirts, Lucchese boots and Vogt belts.
Owning a clothing store was never part of this mother/daughter plan. The two were shopping at Simply Southwest in January when owner Lesta Oliver mentioned she was selling and suggested they buy the store. They dismissed the idea, but a few months later decided there really was a niche for the type of clothing they like.
They bought the store in May, and the next month went to market in Dallas to order clothing. The store, which was remodeled and renamed, had its grand opening a couple of weeks ago. Wood and Jeanes didn't buy any of the existing inventory, but kept the store's exclusive brands, contacts and mailing list.
Doing what they love
Oliver joined them on their first buying trip, but the new owners, though novices to the world of apparel and retail, immediately started putting their own spin on what would be in their store.
Think classic Ralph Lauren with rich colors, Navajo patterns, fringed wraps and suede. It's more about dressing a certain way than dressing for a certain age, Wood said. Lauren's ranch was the inspiration for the store's interior.
It has been a whirlwind learning experience.
“We love clothes. That's the experience we have with clothes,” Wood said. “In particular, we love these kinds of clothes.”
The two plan to attend the Western market in Denver in January to see what's offered there.
“I think it will be really good for our niche. We'll see some different things,” she said.
Much of the clothing in the store reflects what they both enjoy wearing.
“I wear all different kinds of clothes,” Wood said. “I'm probably more comfortable in Johnny Was (Boho chic) and a crossover to the Western. I'm a mom and can't wear a fur vest or real leather with lots of detail. I've always loved boots and mixing in fashion a little bit.”
It's a look that appeals to many.
Cassie Wynne, buyer for Tener's Western Outfitters in Oklahoma City and the new store in Edmond, said Western clothing is always in style in Oklahoma. And we're not just talking pearl buttons, bold print shirts, tightfitting Wranglers and saucer-sized belt buckles.
Cowboy with mainstream is everywhere, especially in women's clothing, Wynne said. Styles evolve with every generation, and today's trend is more toward a mix of traditional and mainstream..
“A lot of what we sell in our store right now is more fashion tops that have crosses and fun patterns and not necessarily what people consider western,” Wynne said.
Jeans, too, are going more contemporary. “Unless you looked at the label, you wouldn't know if it was a Western jean or a mainstream jean,” she said.
Cowboy boots, a staple in Oklahoma, are being worn with jeans, short skirts and leggings.
“It's just fun fashion. That's pretty much what it is all about. It has a Western flair and can work back with a Western lifestyle right now,” Wynne said.