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What brought readers to NewsOK?

A review of search engine terms that brought readers to NewsOK in 2012. Some, such as “Stephen freakout kid,” may surprise you.
by Ken Raymond Published: January 1, 2013

/articleid/3742045/1/pictures/1918749">Photo - Russell Westbrook and Kevin Durant. <strong>Sue Ogrocki - AP</strong>
Russell Westbrook and Kevin Durant. Sue Ogrocki - AP

“American Idol” winner and country superstar Carrie Underwood (21,992) checked in at seventh place. Underwood was mentioned on NewsOK more than 60 times in 2012, including in a recent story about her latest Grammy nomination.

Sports stars and celebrities other than Lawrence, Bayless and Underwood also drew web searches.

Among them were Durant (14,400), Miranda Lambert (10,339), James Harden (8,171), Westbrook (6,859), Bristol Palin (5,622), Justin Blackmon (5,161), Olivia Munn (4,537), Blake Shelton (4,513) and others.

Rapper Lil Wayne's Twitter rant about the Thunder's refusal to give him a complimentary ticket to a playoff game (and his subsequent attendance of another game for which he paid) helped attract 3,166 searchers to NewsOK.

The eighth most popular search on Google in the U.S. in 2012 was “Gangnam Style,” the music video by South Korean singer Psy. The song swept the nation, inspiring everyone from NFL players to inmates to imitate Psy's galloping aerobic dance. Few of those searchers found their way to NewsOK, though; “Gangnam Style” brought only 3,843 readers.

Small numbers of people reached NewsOK through these relatively odd searches:

“Mayim Bialik breast-feeding.” The “Big Bang Theory” actress, who wrote a book on attachment parenting, got press this year for continuing to breastfeed her son even though he was nearly 4 years old.

“Songs about fishing.” Type this into Google, and the second result will send you to a 2008 column in which The Oklahoman's outdoor writer, Ed Godfrey, ranks his 10 favorite — what else? — songs about fishing. (Top song: “The Five Pound Bass,” by Robert Earl Keen.)

“Bacon sundae burger king.” This links to a June story out of New York City about Burger King's (disgusting) summer treat.

“Found a tick on me.” The top result for this specific phrase on Google is a story from eDocAmerica posted on NewsOK in 2009.

“Stephen freakout kid.” The top Google result for this seemingly random series of words is a 2010 blog post by The Oklahoman's Heather Warlick. A boy named Stephen appeared in a series of YouTube videos, apparently unable to control his rage. Turns out the videos were staged.

“Hee haw honeys.” This link dates back to a 2011 NewsOK blog post about a “Hee Haw” exhibit at the Oklahoma History Center. The Honeys were scantily clad women who appeared in skits on the country-western television show.

“I love winter.” Warlick strikes again. The top Google result for this term leads readers to Warlick's 2008 top 10 list of reasons she loves winter. (Her favorite is holiday entertainment.)

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by Ken Raymond
Book Editor
Ken Raymond is the book editor. He joined The Oklahoman in 1999. He has won dozens of state, regional and national writing awards. Three times he has been named the state's "overall best" writer by the Society of Professional Journalists. In...
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