If the numbers tell us anything, it's that Web users are interested in Jennifer Lawrence, the young actress who starred this year in “The Hunger Games.”
Some are, uh, more interested than others.
More than 5,000 people were directed to NewsOK in 2012 after typing Lawrence's name into a search engine, such as Google or Yahoo.
Another 7,313 reached The Oklahoman's website via a similar search: “Jennifer Lawrence nude.”
Don't worry: NewsOK isn't in the business of posting naughty photos.
Instead, the search terms took readers to a 2011 post on the Nerdage blog; features editor Matt Price wrote about Lawrence's reaction to appearing in “X-Men: First Class” wearing nothing but blue body paint and some strategically placed makeup appliances.
(She was OK with it.)
The Lawrence searches are among the more surprising things that brought readers to NewsOK in 2012.
The top 10 search terms make a lot more sense.
ESPN commentator and Oklahoma City native Skip Bayless (56,575 links) tops the list. Bayless has enjoyed a spectacular sports journalism career, including stints at some of the nation's most respected newspapers. He is a polarizing figure locally due in part to his frequent criticism of Oklahoma City Thunder star Russell Westbrook. Thunder small forward Kevin Durant jumped to his teammate's defense in April, saying of Bayless: “That guy doesn't know a thing about basketball.” (Bayless is the older brother of celebrity chef Rick Bayless.)
“OKC Thunder” (53,497) is a close second to Bayless … which Westbrook and Durant may find annoying. They did, after all, carry their young team to the NBA Finals, gaining fans worldwide and establishing Oklahoma City as the home of the best team in the Western Conference.
“Oklahoma City newspaper” (41,386), “news ok” (41,137) and “Oklahoma news” (35,202) came in third, fourth and fifth. “Oklahoma City news” (21,136) and “okc news” (19,961) were eighth and ninth. The searches suggest that readers were searching for a reliable news source in Oklahoma. Naturally, that brought them to NewsOK.
“Oklahoma weather” (26,216) and “Oklahoma weather radar” (18,266) ranked sixth and 10th. The state enjoyed a relatively mild storm season, but temperatures in spring and early summer were high. With the state's rapidly changing atmospheric conditions, Oklahomans have learned to check the forecast each day.
“American Idol” winner and country superstar Carrie Underwood (21,992) checked in at seventh place. Underwood was mentioned on NewsOK more than 60 times in 2012, including in a recent story about her latest Grammy nomination.
Sports stars and celebrities other than Lawrence, Bayless and Underwood also drew web searches.
Among them were Durant (14,400), Miranda Lambert (10,339), James Harden (8,171), Westbrook (6,859), Bristol Palin (5,622), Justin Blackmon (5,161), Olivia Munn (4,537), Blake Shelton (4,513) and others.
Rapper Lil Wayne's Twitter rant about the Thunder's refusal to give him a complimentary ticket to a playoff game (and his subsequent attendance of another game for which he paid) helped attract 3,166 searchers to NewsOK.
The eighth most popular search on Google in the U.S. in 2012 was “Gangnam Style,” the music video by South Korean singer Psy. The song swept the nation, inspiring everyone from NFL players to inmates to imitate Psy's galloping aerobic dance. Few of those searchers found their way to NewsOK, though; “Gangnam Style” brought only 3,843 readers.
Small numbers of people reached NewsOK through these relatively odd searches:
“Mayim Bialik breast-feeding.” The “Big Bang Theory” actress, who wrote a book on attachment parenting, got press this year for continuing to breastfeed her son even though he was nearly 4 years old.
“Songs about fishing.” Type this into Google, and the second result will send you to a 2008 column in which The Oklahoman's outdoor writer, Ed Godfrey, ranks his 10 favorite — what else? — songs about fishing. (Top song: “The Five Pound Bass,” by Robert Earl Keen.)
“Bacon sundae burger king.” This links to a June story out of New York City about Burger King's (disgusting) summer treat.
“Found a tick on me.” The top result for this specific phrase on Google is a story from eDocAmerica posted on NewsOK in 2009.
“Stephen freakout kid.” The top Google result for this seemingly random series of words is a 2010 blog post by The Oklahoman's Heather Warlick. A boy named Stephen appeared in a series of YouTube videos, apparently unable to control his rage. Turns out the videos were staged.
“Hee haw honeys.” This link dates back to a 2011 NewsOK blog post about a “Hee Haw” exhibit at the Oklahoma History Center. The Honeys were scantily clad women who appeared in skits on the country-western television show.
“I love winter.” Warlick strikes again. The top Google result for this term leads readers to Warlick's 2008 top 10 list of reasons she loves winter. (Her favorite is holiday entertainment.)