What earnings reports have revealed about ads

Associated Press Modified: November 15, 2012 at 10:15 am •  Published: November 15, 2012
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The McClatchy Co., which owns The Miami Herald, The Sacramento Bee and other newspapers, says advertising revenue fell 5.4 percent to $212 million from $224.2 million a year ago.

— Oct. 26: Comcast Corp. says broadcast ad revenue at NBC more than doubled to $1.99 billion, and rose 9 percent excluding the Olympics. Ad revenue on pay TV networks such as Bravo, CNBC, MSNBC and NBC Sports was up less than 1 percent to $807 million. Comcast didn't say if pay TV network advertising revenue would have fallen without the boost from the Olympics.

The Interpublic Group of Cos., which owns advertising and marketing agencies, says the weak economy in Europe and slowdown in China have led a wide array of companies to cut spending on services such as marketing and advertising. Results missed expectations.

— Nov. 2: Clear Channel Outdoor Holdings Inc. says its third-quarter earnings surged as it sold more billboard advertising in several growing international markets to overcome weakening demand in many parts of Europe's ailing economy.

— Nov. 6: News Corp., which owns the Fox network, says it saw increased local advertising, particularly for political ads. The gains were partly offset by lower national advertising revenue because of lower prime-time ratings and the Olympics on rival NBC. At its U.S. pay TV networks, advertising revenue rose 8 percent, led by Fox News and its regional sports networks.

AOL Inc. says its advertising revenue grew for the sixth straight quarter. Advertising revenue grew 7 percent to $340 million.

— Nov. 7: Time Warner Inc. says ad revenue at its television networks fell 1 percent, as it saw better rates domestically but was hurt by the timing of certain sports events. It was also hurt by the shutdown of some channels overseas and by changes in currency exchange rates, in which ad sales made abroad converted back into fewer dollars. Ad revenue at the Time Inc. publishing business fell 5 percent.

—CBS Corp. says advertising revenue fell due to poor results from CBS Radio and the impact of having programs pre-empted by the Republican and Democratic national conventions.

— Nov. 8: The Walt Disney Co. says lower network ratings at ABC led to lower advertising revenue despite higher rates. ESPN saw flat ad revenue as viewers and advertisers turned their attention toward the Olympics on NBC.

— Thursday: Viacom Inc. says ad revenue fell 6 percent in the U.S. and 7 percent worldwide, including the U.S. The advertising environment has slowed for most major media conglomerates, and Viacom faces additional challenges of audience weakness at its major TV networks. Viacom says ad revenue was showing signs of improvement in the current quarter, though it likely won't be enough to show growth compared with last year.