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What happened to Apple's innovative side?

Apple recently introduced the iPad Air, but it lacks the wow factor of previous products the company has produced in the past. Is Apple's innovative side dead?
by Richard Hall Modified: October 28, 2013 at 8:05 pm •  Published: October 29, 2013

I can't be the only one underwhelmed by Apple's announcement of the iPad Air. Right?

I remember when Apple was a company that put innovation first. I remember when the company made solutions to problems consumers didn't even know they had, and thus the iPod, iPhone and iPad were born.

But now the company's hardware seems to be lagging, and they don't seem to be keeping up with the tablet market.

Instead of paying attention to the legitimate complaints users tend to have about the iPad and making sure the iPad Air fixed those problems, Apple just gives us a thinner, lighter tablet when the iPad is already one of the thinnest and lightest available.

The kicker is the iPad Air's price: Beginning at $499 and getting as high as $929. And since it's thin and seemingly fragile — and since it's pricey — people will want to protect their investment by buying a case.

Other than helping the accessories market, what problem does a slimmer, lighter iPad solve? Why not eliminate the need for a case altogether by making the iPad Air water-resistant, drop-resistant and equipped with internal shock protection? Do that, and Apple has a tablet that's, hardware-wise, ahead of the game.

For the asking price, Apple could at least give customers the option of expandable memory, which would make the iPad that much more enticing. It seems apparent there's a demand for this option since there's a 128GB model of the iPad Air. Alas, this wouldn't completely fit the company's desire to have everyone in the cloud, which opens up more revenue opportunities for Apple.

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by Richard Hall
Digital Media Specialist
Richard Hall is an award-winning newsroom developer, editor and blogger for NewsOK. He was born in Austin, Texas, spent his childhood in southern California and has lived in Norman since 1999. He graduated from the University of Oklahoma in 2008.
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